This music genre is in fact a language reference used to describe songs that are sung in French and created in French speaking provinces of Canada (most notably Québec).

The name Franco is such an important reference that a major Montréal festival celebrating music created in French adopted the name Les Francos de Montréal.

On the political side, there are norms and regulations established by the Canadian Radio-television and Telecommunications Commission concerning the diffusion of Franco music on the airwaves of nation wide radio stations.

Moreover, streaming services are offring curated playlist of said genre (Top franco, for example)